Dr. Sebastian Deterding is a researcher and designer working on playful, gameful, and engaging design. He is an assistant professor in Northeastern University’s Game Design Program, associate of the international design agency Hubbub, and founder and organiser of the Gamification Research Network. As a game and user experience designer, he has created engaging experiences touching millions of people for clients including the BBC, BMW, Deutsche Telekom, Greenpeace, Novartis, and numerous startups. His work has been covered by The Guardian, The New Scientist, and the Los Angeles Times among others. An internationally sought after speaker, he is frequently invited to keynote and present at venues like GDC Online, Google, Games Learning Society, IDEO, Interaction, Lift, Persuasive, Playful, UX London, or Web Directions, and has been featured on TED. He lives online at codingconduct.cc.