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  • Language  english       Pages  344
  • Publishing Year  2014
  •  978-3-95796-000-9 (print)
  •  978-3-95796-001-6 (PDF)
  •  978-3-95796-002-3 (epub)
  • DOI:
  •  10.14619/001

Rethinking Gamification


Gamification marks a major change to everyday life. It describes the permeation of economic, political, and social contexts by game-elements such as awards, rule structures, and interfaces that are inspired by video games. Sometimes the term is reduced to the implementation of points, badges, and leaderboards as incentives and motivations to be productive. Sometimes it is envisioned as a universal remedy to deeply transform society toward more humane and playful ends. Despite its use by corporations to manage brand communities and personnel, however, gamification is more than just a marketing buzzword. States are beginning to use it as a new tool for governing populations more effectively. It promises to fix what is wrong with reality by making every single one of us fitter, happier, and healthier. Indeed, it seems like all of society is up for being transformed into one massive game.
The contributions in this book offer a candid assessment of the gamification hype. They trace back the historical roots of the phenomenon and explore novel design practices and methods. They critically discuss its social implications and even present artistic tactics for resistance. It is time to rethink gamification!

Table of Contents

  • Niklas Schrape: Gamification and Governmentality [PDF]
  • Paolo Ruffino: From Engagement to Life, or: How to Do Things with Gamification? [PDF]
  • Maxwell Foxman: How to Win Foursquare: Body and Space in a Gamified World [PDF]
  • Joost Raessens: The Ludification of Culture [PDF]
  • Mathias Fuchs: Predigital Precursors of Gamification [PDF]
  • Felix Raczkowski: Making Points the Point: Towards a History of Ideas of Gamification [PDF]
  • Fabrizio Poltronieri: Communicology, Apparatus, and Post-History: Vilém Flusser’s Concepts Applied to Videogames and Gamification [PDF]
  • Thibault Philippette: Gamification: Rethinking ‘Playing the Game’ with Jacques Henriot [PDF]
  • Gabriele Ferri: To Play Against: Describing Competition in Gamification [PDF]
  • Daphne Dragona: Counter-Gamification: Emerging Tactics and Practices Against the Rule of Numbers [PDF]
  • Matthew Tiessen: Gamed Agencies: Affectively Modulating our Screen and App-Driven Digital Futures [PDF]
  • Sonia Fizek: Why Fun Matters: In Search of Emergent Playful Experiences [PDF]
  • Scott Nicholson: Exploring the Endgame of Gamification [PDF]
  • Sebastian Deterding: Eudaimonic Design, or: Six Invitations to Rethink Gamification [PDF]


Der Sammelband liefert die dringend benötigte kritische und interdisziplinäre Auseinandersetzung mit einem Phänomen, das zu lange nur Buzzword war: Gerade da, wo Gamification in größere theoretische, historische und gesellschaftliche Kontexte eingeordnet oder seine grundsätzliche Konstitution kritisch hinterfragt wird, zeigt der Band seine größten Stärken.

– Robert Baumgartner & Tobias Unterhuber, MEDIENwissenschaft: Rezensionen | Reviews