Marcell Mars is research associate at the Centre for Postdigital Cultures at Coventry University (UK). Mars is one of the founders of Multimedia Institute/MAMA in Zagreb. His research, “Ruling Class Studies,” started at the Jan van Eyck Academy, examines state-of-the-art digital innovation, adaptation, and intelligence created by corporations such as Google, Amazon, Facebook, and eBay. He is a doctoral student at Digital Cultures Research Lab at Leuphana University, writing a thesis on “Foreshadowed Libraries.” Together with Tomislav Medak he founded Public Library/Memory of the World, for which he develops and maintains software infrastructure.