•  978-1-5179-1415-8 (print)
  •  978-3-95796-029-0 (PDF)
  • DOI:
  •  10.14619/029-0
  • Available as Print, PDF


Technopharmacology is a modest call to expand media theoretical inquiry by attending to the biological, neurological, and pharmacological dimensions of media and centers on emergent affinities between big data and big pharma.

Technopharmacology hits a sore but absolutely crucial spot: the pharmacologization of media and the mediatization of pharmacology. A must-read in the chaotic post-pandemic world that big pharma and platform capital dominate.”

— Tiziana Terranova, University of Naples “L’Orientale”

Technopharmacology explores the relation between media technologies and pharmaceutical agents — to overturn our understanding of both through compelling new perspectives.”

— Thomas Lamarre, University of Chicago